When designing a poster for a film you have to ensure that your poster has a linking element to your film - most importantly your trailer. These are the two most popular marketing platforms and depending on how they are made, can make or break a film. Throughout all my products I intend to have a linking font. Meaning I will use the same font for the name of my film on my trailer and on my poster. If the consumer sees the trailer on television then the poster at a bus stop for example, using linking themes enables them to identify these products as one.
I have chosen the 4th font down, Sycanthorpe. I don't think it looks too cartoony, and I can imagine it being used in a profession trailer. I will use this font to combine all my products together.
Below, are all my options for the font regarding my poster, and the one I'll be using in my trailer.
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